Seoul Bike "Ddareungi" Service Redesign (University)
Ddareungi is Seoul public bike sharing service introduced in 2015. While appreciated by Seoulites, this service isn’t as popular as similar services in other big cities like Beijing, Paris, New York etc. For our service design class, we have decided to redesign this service to simplify it and adapt it specifically to the Seoul lifestyle. For this project, we did service analysis, user research, online survey, field survey, expert interview, contextual inquiry, experience map, sequence model, flow model and finally a working prototype to present all our ideas and solutions to a jury.