Product Designer

ThingsBook (North American Market)

• Spearheaded UX/UI design for a next-generation social curation platform tailored for the North American market.
• Designed flexible, modular, cross platform interfaces for structured logging and content curation across multiple categories (books, travel, meals, personal goals).
• Built scalable collection view types, personal list structures, and interactive journaling flows focused on high usability and long-term user engagement.

Naver Live Shopping (PRISM Live Studio / Seller App)

• Designed end-to-end UX/UI and micro-interactions for the live recording app used by real-time stream hosts and merchants.
• Designed core feature suites including real-time camera zoom controls, interactive option/product panels, live chat overlays, notice banner interactions, and AR filters/stickers.
• Standardized media toolsets to optimize stream workflow usability and reduce friction for sellers broadcasting live.

LINE Vintage City (Japanese Market)

• Participated as a core design member of the service strategy and ideation task force targeting vintage fashion enthusiasts in Japan.
• Conducted market-specific UX exploratory research and conceptualized visual strategy to position the app effectively for local user behaviors.

Spearheaded product discovery and end-to-end UX/UI design for new digital service concepts aimed at driving NAVER's market entry into the French tech ecosystem. Operating out of NAVER Space Green at Station F, executed full product lifecycles:

• User & Market Research: Conducted local consumer research, competitive analysis, and market trend mapping to identify whitespace opportunities in the French digital landscape.
• Service Ideation & Business Strategy: Formulated core product visions, feature sets, and viable business models tailored to regional user and market needs.
• UX/UI & Interaction Design: Designed user flows, wireframes, and high-fidelity interfaces, balancing intuitive use with NAVER's design standards.
• Prototyping & Stakeholder Pitches: Built interactive working prototypes to test product concepts and delivered executive presentations to validate strategic viability.

SsangYong Motors Infoconn

Spearheaded the end-to-end user interface design for SsangYong Infoconn, SsangYong Motor's official connected car platform and telematics mobile application.

• End-to-End UI Ownership: Architected the complete visual design system and interface layouts across all core app features, including remote vehicle control, real-time telemetry, diagnostic monitoring, and smart navigation.
• Complex Data Visualization: Designed intuitive dashboard interfaces to present complex real-time vehicle data (fuel levels, tire pressure, EV battery status, driving history) clearly and at a glance.
• Safety & Automotive UX Standards: Created high-legibility UI components and micro-interactions optimized for rapid readability and effortless in-car or mobile usage.
• Cross-Functional Alignment: Collaborated closely with product managers and engineering teams to ensure pixel-perfect implementation of vehicle hardware telematics and mobile API integrations.

Led design prototyping and template creation for Sidel's proprietary laser-printing technology, converting hardware technical constraints into high-impact packaging assets for global industrial sales and live demonstrations.

• Design System & Template Creation: Conceptualized and built versatile label design templates engineered specifically to maximize the aesthetic output of new laser printing machinery.
• Designing for Technical Constraints: Worked within strict hardware parameters (print resolutions, material burn rates, surface curvature, and processing speeds) to ensure flawless production quality on functional prototypes.
• B2B Product Demonstrations: Produced working label prototypes utilized in live machinery demonstrations to showcase hardware capabilities to prospective B2B clients and key stakeholders.
• International Trade Show Feature: Created featured live-demo packaging prototypes presented at Drinktec 2017 in Munich, Germany, driving product visibility and commercial interest.